This week, I was in two different meetings with potential clients who learned the hard way that websites are not like baseball fields in the movie Field of Dreams – “If you build it, they will come” just doesn’t work for websites.
Many people ask me “How can I get my site to show up on the first page in Google?” Well, the answer to that is complicated and simple at the same time – you need to have website clout and numerous links coming into your site. How you get clout and links is something many companies pay BIG money for as they hire marketers to manage their SEO (Search Engine Optimization), invest a lot of money into online advertising, publish numerous posts, and work with other businesses that link to their site. It’s a very intricate and complicated process that, thanks to Google, is constantly changing.
As a small business, I know all too well how tight a budget can be – especially in the beginning. Still, there are a few things you can do to get the ball rolling in your favor. Here is my “Teri’s Top 5” list to get you started in building your online clout:
There are MANY other things you can do to get your site recognized, but this is a good place to start!