Business Building Progression
While there are countless marketing and promotional needs and options for every business, most serious new businesses benefit by incorporating the following activities as they grow.
While you CAN do everything in the progression right from the start, most small businesses add these marketing tasks as they grow. There is no specific timeline required, you can add tasks as your budget allows, or mix and match to suit your marketing goals.
Phase 1: Build Website
- Determine who will maintain site
- Ensure site is mobile responsive
- Ensure site is built with basic SEO practices.
Phase 2: Basic Security
- Firewall
- Daily Backups
- SSL
Phase 3: Website Maintenance
- Ensure WordPress Updates
- Ensure Plugin Updates
- Activate Theme Updates
- Basic Text and Image Updates
Phase 4: Social Media Development
- Setup custom-branded channels
- Create and schedule regular posts
- Create and post blog(s)/article(s) regularly
Phase 5: Expand Online Outreach
- Online Business Listing
- Google Pay-per-Click Ads
- Facebook/LinkedIn Ads
- Google My Business & Tag Setup
Phase 6: Increase Audience Connection
- LinkedIn Contact Development
- Monthly or Quarterly Newsletter
- Video Tips, Promos/Messages
- Drip Campaign(s)
2020 Service Packages
Phase 1: Build Website
Basic websites start at $1500. Prices determined by the number of pages needed, special needs such as the ability to accept online payments, special downloads, and other business development goals.
Phase 2: Basic Security
- Firewall - $150/yr
- Daily Backups - $125/yr
- SSL - $150/yr
Phase 3: Website Maintenance
- On-going Back-end Updates - $25/mo.
- Basic Text and Image Updates - $50/mo, or $95/hr
Phase 4: Social Media Development
- Setup custom-branded channels - $325
- Create and schedule 3 posts/mo. - $250/mo
- Create and post blog(s)/article(s) - $150/ea.
Phase 5: Expand Online Outreach
- Online Biz Listing - $175/yr
- Google Pay-per-Click Ads - $250/setup per campaign, $200/mo. maintenance
- Facebook/LinkedIn/Other Ads - $250/setup per campaign
- Google My Business & Tag Setup - $175
Phase 6: Increase Audience Connection
- LinkedIn Contact Development - $350/mo
- Monthly or Quarterly Newsletter - Template setup, $175; Monthly newsletter, $100/mo;
Quarterly newsletter package - $425/yr - Video Tips, Promos/Messages - $350/each
- Drip Campaign(s) - 4 custom drip messages - $1000
Custom packages available to meet your needs.
Depending on your business needs and budget, services may be selected individually or bundled.
Annual packages require up-front payment and are automatically renewed unless canceled 15 days in advance of the renewal date.
Monthly services are paid at the start of the service cycle.
All credit cards and wire-transfers accepted.
No personal or business checks. Prices are subject to change.
Full-Service Contracted Marketing Director services starting at $2500/mo.
Additional Services:
Please contact us for pricing.
Printed Materials
- Logo Creation
- Business Card Design & Printing
- Flyer/Proposal/Letterhead/Invoice Design & Printing
- Promo/Rack/Door Hanger Card Design & Printing
- Print Ad Design & Placement
Workshop & Training Items
- Imprinted Promotional Items
- Tradeshow Display Items
- Presentation Creation (PPT, Keynote, etc.)
- Podcast Creation
- Ghostwriting
Business & Team Development
- Workshop: Team Communication
- Workshop: Know Yourself First
- Workshop: Emotional Intelligence In Practice
- Marketing Review & Consulting
- Program: Team Development